There are very few event ad campaigns that truly do justice to the message that the event is trying to convey. Sydney International Food Festival’s ad campaign, designed by WHYBIN/TBWA is definitely one of the few. The food festival held in October 2009 was all about the cuisine being offered all over the globe and its ad campaign proved to be as relevant as it can get. The ads comprised of a series of images of flags of different countries made from the food that is indigenous and symbolizes the respective country.
The brilliantly creative idea showed the international involvement of the event with as many as 18 flag pictures, while highlighting the purpose of the event without much ado.
The quirky images, photographed by Natalie Boog, ranged from hotdogs, mustard and ketchup in USA’s flag to red beans and feta cheese in Greece’s and from pasta, basil and cherry tomatoes in Italy’s to curry, pappadum wafer and rice in India’s flag.
The idea is exceptionally innovative and to say that these are the tastiest national emblems that you will ever see is an extreme understatement.
Made from meat pie and sauce.
Made from banana leaf, limes, pineapple and passion fruit.
Made from Pittaya/Dragon fruit and star fruit,
Made from blue cheese, brie and grapes.
Made from Kalamata Olives and feta cheese.
Made from curries, rice and pappadum wafer.
Made from Basil, pasta and tomatoes.
Made from Tuna and rice.
Made from Lavash, fattoush and herb spring.
10. South Korea
Made from Kimbap and sauces.
Made from Chorizo and rice.
Made from Charcuteries and emmental.
Made from sweet chilli sauce, shredded coconut and blue swimmer crab.
14. United Kingdom
Made from scone, cream and jams.
15. United States
Made from hot dogs, ketchup, and mustard.
Made from rambutan, lychee and starfruit.
Made from Turkish Delight (Lokum)
Made from spicy curries and rice (Sambal)
Advertising Agency: WHYBIN/TBWA, Sydney, Australia | Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley | Art Director: Miles Jeffreys | Copywriter: Tammy Keegan
Photographer: Natalie Boog | Retoucher: Nick Mueller | Food Stylist: Trish Heagerty