Cooking is undoubtedly a wholesome and creative process but Copenhagen-based photographer Mikkel Jul Hvilshøj’s recent images for Nordic cookware brand Eva make us realize that capturing the cooking process is equally creatively appeasing. Hvilshøj created simple images, using the ingredients required in different recipes, against the matte backgrounds. The Eva cookware is the main star of the campaign images since a perspective is used which makes you feel like the ingredients are falling into the pot.
The images do not only look super fun and aesthetically pleasing but also marks as a successful ad campaign for Eva as it shines through all the images!
Images: © Mikkel Jul Hvilshøj